Where we work | World Wildlife Fund

WWF Conservation Strategy and Geographic Focus

• Core Mission: Conserving essential ecosystems to benefit both people and the planet using a combination of scientific research, data, and local knowledge.
• "Whole of Place" Approach: WWF focuses on entire landscapes and seascapes rather than isolated species or habitats, recognizing that ecosystems are interconnected systems (e.g., rivers, forests, and mangroves).
• Holistic Conservation: Strategies integrate ecosystem health with the cultural, economic, and social needs of local regions to ensure long-term sustainability.
• Geographic Scope: Active conservation efforts across Africa, the Americas, and Asia.
• Selection Criteria: Places are prioritized based on biodiversity, the severity of threats faced, and the potential for WWF to create a positive, measurable impact.
• Collaborative Model: Partners include governments, corporations, Indigenous peoples, and local communities.
• Key Objectives:
  • Building resilience for nature and human populations.
  • Developing financial mechanisms to support conservation.
  • Promoting sustainable business practices and infrastructure development.