Arts and Heritage Management | Coursera

Arts and Heritage Management Course Overview

• Course Purpose: Designed to equip professionals and managers with the skills and techniques necessary to lead art and cultural institutions effectively.
• Core Role: Defines the "art manager" as a bridge between artists and audiences, balancing financial viability with institutional mission.
• Learning Objectives:
  • Addressing the relationship between managers and curators.
  • Exploring contemporary management challenges in the cultural sector.
  • Providing tools to design strategies that satisfy audiences and maintain a competitive advantage.
• Course Structure:
  • Divided into six sections.
  • Five sections cover specific management themes.
  • The sixth section features interviews with prominent cultural institution managers.
• Assessment: Includes module-specific quizzes and discussion forums; successful quiz completion is required for a course certificate.
• Featured Institutional Partners: Includes the Vatican Museums, The National Trust, FAI (Fondo Ambiente Italiano), MUVE (Venice), and the Museo del Violino, among others.