How We Feel
The How We Feel Project is a non-profit working to help everyone better understand their own emotions.
Overview
Added
March 25, 2026
Related situation
Audience
parent
Grade range
Kindergarten–Grade 12 (Senior)
Page kind
Article
Introduction
About The How We Feel Project
- Mission: A non-profit organization dedicated to helping people better understand and manage their emotions to foster a more emotionally healthy world.
- Core Product: A free, science-backed digital journal that allows users to track emotions, identify patterns, and learn regulation strategies.
- Expert Collaboration: Developed by a multidisciplinary team of scientists, designers, engineers, and psychologists, including leadership from Dr. Marc Brackett and the Yale University Center for Emotional Intelligence.
- Leadership: The product team is led by Pinterest co-founder Ben Silbermann.
- Organizational History:
- Founded in 2020 as a scientific non-profit.
- Initial project: A free survey app for COVID-19 symptom tracking, with findings published in Nature Human Behavior.
- Key Resources: The project draws inspiration from the RULER approach (rulerapproach.org) and Dr. Marc Brackett’s book, Permission to Feel.
- Goal: To build consumer software that improves public health and advances scientific research.
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